SANTA ANA, CA, Apr 19, 2012 (MARKETWIRE via COMTEX) –The Orange County Trust Summit — the annual celebration of localbrands that are doing the best job at connecting with their customers– continues to grow in popularity among Southern California businessand nonprofit leaders, marketing strategists and entrepreneursanxious to learn the secret sauce that makes some local brandssignificantly more trustworthy than others.
The 3rd Annual Orange County Trust Summit luncheon is scheduled forJune 12, 2012, at the Disneyland Hotel in Anaheim, Calif. Whatstarted as an intimate event for several hundred at ChapmanUniversity in 2009 has matured into both a brand trust showcase and apractical workshop to help companies develop long-term, trust-basedrelationships with their constituents. more than 500 attendees areexpected this year.
in addition to revealing the ten Most Trustworthy Brands: OrangeCounty Edition(TM) honorees for 2012, organized jointly by The ValuesInstitute at DGWB and OC METRO, the OC Trust Summit will feature apanel discussion and Q&A about trust building best practices by pastMost Trustworthy Brands. Cal State University at Fullerton will alsobe introduced as a 2012 Most Trustworthy Brands academic and eventpartner.
Also scheduled is a keynote speech by Mandy Levenberg, one of thecountry’s foremost experts on cause-related marketing. this prolificconsumer strategist from the global trends company Iconoculture willshare how she’s helped companies like Amazon, Starbucks, GeneralMills, Procter & Gamble, The Gap and Taco Bell fuel brand trust andauthentic customer relationships through inspired corporate socialresponsibility.
“Consumer trust has become the corporate asset that separates goodbrands from great ones — so it’s not surprising that this eventgrows in popularity every year,” explained Mike Weisman, the ValuesInstitute’s founder who is also co-founder and president of DGWBAdvertising and Communications of Santa Ana, Calif. “But beyond justcelebrating the most trustworthy brands, the OC Trust Summit seeks toeducate, equip and inspire local leaders to build values-based brandsthat are as successful in their customers’ minds as they are at thecash register.”
The 2012 Most Trustworthy Brands: Orange County Edition(TM)
The highlight of the event will be the presentation of the results ofthe 2012 Most Trustworthy Brands: Orange County Edition surveyimplemented throughout Orange County since late 2011.
Designed to determine not only the most trustworthy brands based in,or commonly associated with, Orange County, but also the reasons whythose specific products and services hold the public’s trust morethan others, the survey is based on a proprietary research initiativedeveloped by The Values Institute at DGWB. The list of most trustedbrands resulting from the six-month research effort will be publishedin the June 2012 issue of OC METRO magazine.
Last year, the American Red Cross, Apple, Chapman University,Chick-fil-A, CHOC Children’s Hospital, Costco, Disneyland Resort,Girl Scott Council of Orange County, Hoag Hospital, In-N-Out Burger,Nordstrom, planned Parenthood, St. Joseph’s Hospital, Target, ToshibaAmerica and Wells Fargo topped the trustworthy brand list.
beyond acknowledging those brands that performed significantly in thefive measures of trust, the event allows attendees to explore theways in which the honored brands have built and maintainedtrustworthy relationships with their customers, employees and otherpublics.
DGWB founded The Values Institute at DGWB, an independent think tank,to develop the Most Trustworthy Brands survey and other tools forhelping companies, nonprofits and other groups build long-termrelationships with their constituents based on common shared valuesand socially responsible behavior.
The Values Institute at DGWB partnered with Entrepreneur Magazine todevelop a national version of the Most Trustworthy Brands survey. Theresulting cover story, “Secrets of the 10 Most Trusted Brands,”appears in the April 2012 issue.
Founded by DGWB Co-founder and President Mike Weisman and ChesleyBeaver, the agency’s former director of strategic planning who isalso a sociologist and demographer, the Values Institute is taskedwith furthering the study of relationships by partnering with leadersat academic, nonprofit and for-profit organizations involved invalues-based marketing and social entrepreneurialism.
2012 Most Trusted Brands: Orange County Edition used a simple onlinesurvey, measuring the five trust-related variables of concern,sincerity, identification, consistency and ability, to create a shortlist of brands to spotlight for the year. Brands were also added tothis list as nominated by the editorial staff of OC METRO, the boardof directors of The Values Institute at DGWB and researchers from CalState University at Fullerton, a co-presenter of the 2012 program andan MTB academic partner.
The final 10 brands will be designated the 2012 Most TrustworthyBrands and honored at the June 12 OC Trust Summit and in the pages ofthe June 2012 issue of OC METRO. Consistent with the originalintention of the event, which was to tangibly demonstrate thespecific reasons certain brands engender more of the public’s trustthan others, the brands will not be ranked.
Tickets to the 2012 Orange County Trust Summit luncheon are $55 ortable sponsorships for $850 can be purchased at ocmtbevent.com .
Advance ticket purchase is strongly recommended as the event isexpected to sell out. Corporate sponsorships are also available.
About The Values Institute at DGWB The Values Institute at DGWB is asocial science research entity housed at Southern California’s DGWBAdvertising & Communications. The Values Institute grew out of theagency’s more than two decades of work helping Fortune 500 clientsand nonprofits build long-term relationships with their constituentsbased on shared values and socially responsible behavior. Founded byDGWB President Mike Weisman and Chesley Beaver, the agency’s formerdirector of strategic planning turned USC social science researcher,the Institute is led by an advisory board of leaders at academic,nonprofit and for-profit organizations involved in values-basedmarketing and social entrepreneurialism. for information, contactMike Weisman directly at (714) 881-2300.
About OC METRO OC METRO is a monthly business publication,delivering daily news to more than 300,000 Orange County, Calif.readers through its interactive website, digital magazine and theaward-winning glossy print magazine. for more information, visit ocmetro.com . Churm Media is a leading, regional full-servicemedia company based in Newport Beach, Calif. The privately heldcompany publishes five niche consumer magazines and five interactivewebsites serving readers and advertisers in five Southern Californiacounties: Orange, Los Angeles, San Diego, San Bernardino andRiverside. The company prints and distributes more than 400,000magazines per month, with a total audience, print, online and events,of more than 1 million readers/ viewers per month.
Media Contact: Bob Ochsner DGWB PR (714) 881-2341 BOchsner@dgwb.com
SOURCE: The Values Institute at DGWB
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