Hollywood has great difficulty marketing “female movies” to men, let alone “urban movies” to white audiences — which is why everyone in Hollywood is simultaneously confounded and astonished by the forthcoming Think Like a Man. It’s based on a female self-help book, but it’s a guy’s movie. It has a black cast, but tests through the roof with racially mixed…read more →
If you haven’t already, it’s time to change your marketing perspective, it’s time to embrace and market at the Zero Moment Of Truth. In the past, marketers had to rely on pushing ads at people, pushing TV spots, pushing Billboard ads, pushing print, etc.. Today, more than 70% of ALL purchases made by Americans were made AFTER reading an online…read more →
The biggest problem I find when looking at the way personal trainer market themselves is that often the marketing doesn’t match the job they do. what I mean by this is the ineffective nature of the marketing message in relation to the service provided. A lot of personal fitness trainers have a job getting clients on board and then really…read more →
WellCare Health Plans, a health care provider based in Tampa, has agreed to pay more than $137 million to settle four whistleblower lawsuits, including three in Florida, alleging Medicaid and Medicare fraud, federal prosecutors announced. WellCare, which provides managed health care services for about 2.6 million Medicare and Medicaid patients, will pay the money to the federal government, Florida and…read more →
Here in Canada we are going into RRSP marketing season. RRSP stands for Registered Retirement Savings plan. if you put savings into one of these plans you don’t have to pay income tax on it. it is taxed when withdrawn, presumably when your income is less and you pay a lower tax rate. This might be a good time to…read more →
Tips on writing your Skills and Achievement Based CV (ABCV) by Mike Kelley at first Impressions Conducting a job search is like marketing and selling a product — with YOU as the product. the best way to market yourself is to go through this sales sequence. in sales you have the Features and Benefits of the service or product provided….read more →
Friends help out small business owner Edward J. Herter, a 72-year-old small business owner, is the sort of man who becomes a friend almost immediately. ?He?s just one of those people. You meet him and you think you?ve known him 30 years,? said David M. Roth, founder of 4The cause Marketing & Consulting in Fitchburg and co-founder of Small Business…read more →
As an entrepreneur, one of your greatest challenges is the choice of where to put your advertising and marketing bucks. Who/what/where is my market? how do I reach them? What do I say to excite them? The wrong answers can cost a lot of useless expense and time as you learn this critical field. many companies have gone under for…read more →
About Cathy Alessandra Cathy Alessandra is a wife, a mother of three, the founder of the Today’s Innovative Woman, and the creator of What’s up For Kids, LLC. What’s up For Kids was founded in 1995 based on the need of finding information about local events and activities – all in one place. As a parent, Cathy will help you…read more →
(SkyNewswire.com) Hot on the heels of a new website for GrandBaymen, award-winning Orlando Interactive Digital Agency Xcellimark recently launched a second new website for another ECI Development – this time in Nicaragua: granpacifica.com like its sister-site GrandBaymen, ECI’s goals included rebranding Gran Pacifica’s property image online and generating leads from people interested in purchasing oceanfront real estate in Nicaragua.”Our goal…read more →
