The Groupon movie ticket experiment? Limited success – Frankly My Dear – Orlando Sentinel
Indiewire got Lionsgate and Groupon to talk about the number of tickets sold to “the Lincoln Lawyer” by the crowd-discounting site on the film’s opening weekend. And while “Lawyer” did well enough, only about 10% of its sales came from the steep Groupon discount — 190,000, still nothing to sneeze at. The movie attracted an older demographic, and this experiment,…read more →
