Disney Test Track Gets Ready for Fall Launch With Chevy’s Help

Just the Facts:

• The revamped Epcot Test Track, which is sponsored by Chevrolet, is getting ready for a fall launch.
• Disney “imagineers” toured real General Motors facilities to “capture the authenticity of an actual testing laboratory,” said the entertainment giant.
• Guests will be able to design their own custom concept vehicle and then put the design through its paces on a circuit.

ORLANDO, Florida — Disney’s revamped Epcot Test Track, which is sponsored by Chevrolet, is getting ready for a fall launch.

Disney “imagineers” toured real General Motors facilities to “capture the authenticity of an actual testing laboratory,” said the entertainment giant.

Guests will be able to design their own custom concept vehicle and then put the design through its paces on a circuit.

Disney is calling the revised Test Track an “interactive thrill ride.” It posted a picture of what appears to be a custom Chevrolet on its Web site. The car looks like a futuristic dune buggy with the classic Chevrolet bowtie badge on the front end. It said the track will feature “exhilarating hills and switchbacks.”

The popular attraction is a way for Chevrolet to get the word out about its brand, since guests are expected to be able to take a photo of their creation and send it to friends.

Disney makes frequent use of vehicles at its Epcot theme park. The Spaceship Earth ride, for example, takes guests on a journey through time in what is called an “omnimover” vehicle.

Inside Line says: Since places like the General Motors Proving Ground in Milford, Michigan are off-limits to the public, this may be the next best thing.

Disney Test Track Gets Ready for Fall Launch With Chevy’s Help